Captain Crunch

Cap'n Crunch is a sweetened corn and oat breakfast cereal manufactured by Quaker Oats Company. Quaker Cap'n Crunch ® was introduced in 1963 and has become one of the most successful pre-sweet ready-to-eat cereals ever launched. Today, Cap'n Crunch is the #1 pre-sweetened kids cereal in the U.S. The mascot of the cereal is a character named Cap'n Horatio Crunch [1]. The cereal pieces resemble yellow, slightly-flattened boxes, intended to look like treasure chests. A Cap'n Crunch Crunchberries version of the cereal was created in 1967 and also contains spherical pieces in red, blue, and green, intended to represent berries (originally it only had red crunchberries). Peanut Butter Crunch would follow two years later in 1969; According to sales charts this version was the most successful. A special edition named Christmas Crunch was first released for the 1988 holiday season and contained Cap'n Crunch with red and green crunchberries in a green box with the Cap'n wearing a Santa Claus hat. This variety is now only available currently in certain regions of the United States. Another special edition was Oops! All Berries containing nothing but the strawberry flavored crunchberries and none of the corn squares. Production was ceased, shortly after several clients allegedly reported finding mice pellets hidden inside.