I Can't Believe It's Not Butter

Can't Believe It's Not Butter is a brand of margarine produced by Becel/Flora/Promise, which is a subsidiary of Unilever [1] [2]. It is a popular condiment for people on the South Beach Diet, though it predates the diet by decades.

The name comes from the marketing claims that the product has the same taste qualities as real butter, but with the "easy to spread" properties of margarine. The product's long name is often shortened to icbinb, even by Unilever as apparent in the product's web page.

Several years after the original product was introduced a spray version was released called I Can't Believe It's Not Butter Spray.

In Australia, in January 2005, the "I Can't Believe It's Not Butter" spread was renamed "Flora Buttery Taste", but remains an identical product.

Segments Alluded To

 * Ron Jeremy's Butter