L.O.L. Surprise!

L.O.L. Surprise! is unboxing toy line launched by MGA Entertaninment in December 2016. The L.O.L. Surprise doll assortment was the #1 toy for 2017 through November in the US, according to The NPD Group. MGA Entertainment plans to double the sales of L.O.L. Surprise toys in 2018. Several new higher priced L.O.L. Surprise toys have been released over summer including the L.O.L. Surprise House and the L.O.L. Bigger Surprise!.