Mr. Clean

Mr. Clean is a brand name of household cleaner from Procter & Gamble, first introduced in 1958. Mr. Clean is known as Mr. Proper in mainland Europe, and probably to avoid confusion with Mr. Sheen and Mr. Muscle in the United Kingdom it is known as Flash. In Canada, the French name is M. Net. Mr Clean also makes a Melamine foam cleaner under the name-brand of Magic Eraser. In Spain, the name changed from Mr. Proper to Don Limpio (limpiar is the Spanish verb for "to clean"), while in Mexico he is named Maestro Limpio (Master Clean). In Italy he is named Mastro Lindo (Master Clean, as in Mexico).

Its mascot is the character Mr. Clean, a muscular, tanned, bald man who cleans things very well. According to the company, his image is supposed to be that of a sailor, although most people think he is a genie based on his earring, folded arms, and tendency to magically appear at the appropriate time. Mr. Clean has always smiled on the packaging, except for a brief time in the mid 1960's when he was frowning on the package. He also has never talked.